|
In the 80s in New York the company signed
an agreement with Carolina
Herrera for the creation and use of
all her fragrances. This formed part of an
expansion plan that later, with the fall of
the Berlin wall and world globalisation, would
offer new perspectives for the future.
In 1995 the Spanish brand Genesse
joined the Group, part of the Perfumería
Gal Group was acquired and in order to increase
production capacity a plant was built in Vacarisses
(Barcelona) devoted to personal care products.
Also in 1995, the success achieved by Carolina
Herrera fragrances lead to a new agreement
which brought her fashion business within
the Group.
In 1996, a holding company called Puig Beauty
& Fashion Group was formed for the Group.
This single structure encompassed the perfume,
cosmetics and fashion businesses.
The policy of signing agreements with successful
names continued, and in 1998 the fashion and
fragrances businesses of Nina
Ricci Paris became part of the Group.
In the year 2000 the Spanish company Myrurgia
was acquired and 2001 saw the final acquisition
of Perfumería Gal, a process which
had started in 1995. In 2002 an agreement
was signed with the fashion company Comme
des Garçons to distribute their
fragrances and create new products, and in
2003 the process continued with a new alliance,
this time with the Italian firm Prada,
to develop its cosmetic products and a range
of fragrances.
In February 2007, Marc Puig was nominated
Executive President, combining his position
as CEO with that of President of the Board.
The Prestige Division is totally involved
in the exclusive field of perfumery and prestige
cosmetics, and is represented by seven powerful
brand names.
They reflect seven styles that are points
of reference when talking of beauty portrayed
through luxury.
Carolina Herrera. Nina
Ricci. Paco Rabanne. Prada. Payot. Comme des
Garçons. Etienne Aigner.
Brand names that reflect the important presence
of Puig in the world market.
Perfect images of motivation, creativity and
the test to exceed.
The Beauty Division focuses on mass
distribution products and the masstige category.
The Beauty Division is the leader in the Spanish
market and in recent years has had an ever-increasing
presence in Latin American markets..
|
|
|
ANTONIO
PUIG
Beauty
& Fashion Group
Barcelona
|
|
The
origins go back to 1914 when Antonio
Puig, art lover and habitué of
the artistic circles of the time, founded
the company that bears his name, Antonio
Puig S.A. His four children subsequently
joined the family business, which was
devoted to the cosmetics and perfumery
sector.
In 1922 the Antonio Puig launched the
first product manufactured by the company
itself: Milady, which was also the first
lipstick to be made in Spain
1940 saw the appearance of one of the
company's most emblematic products,
Agua Lavanda Puig. The raw materials
used in its production such as rosemary,
spike lavender, lavender and lemon came
entirely from within Spain, as political
factors encouraged companies to be self-sufficient.
The company's business was growing and
it became necessary to look for new
premises. Thus, in 1946, Antonio Puig
moved the company's factory and headquarters
to a building on Travessera de Gràcia
(Barcelona), and this building remains
in use today, providing the headquarters
for the Puig Beauty & Fashion Group.
With the incorporation of the second
generation into the family businesses
came the first significant change of
management mentality.
The business continued to evolve, and
in the 1960s a new factory was built
in the Besós Industrial Park
(Barcelona), and all production moved
to this new site. It was at this time
that the keys to the Group's future
expansion were defined: The creation
of a team of people, not simply with
talent, but also in tune with the culture
and values of a family company.
- Product quality. This meant
the creation of the perfumery and cosmetics
laboratories. The company has worked
closely with research laboratories and
conducts own research principally in
the field of marketing. Additionally,
the company is innovative in the application
of industrial design to its products,
working with the top contemporary designers.
- Internationalisation. This
led to the creation of the first company
outside Spain in 1959, in the USA. In
1968, a company was established in Paris,
reaching an agreement with the groundbreaking
designer Paco
Rabanne to incorporate the brand
into the Group. 1976 saw the construction
of the perfume factory in Chartres.
|
|
|
Click on this icon to see the site
|
){kind=link}